Gaining The Competitive Advantage When People do Apples to Apples Comparisons

Featuring Dan Paulson, CEO of InVision Business Development, international speaker, strategist, executive coach and author

Date: Tuesday, November 8, 2011 11:30 am - 1:30 pm
  Registration online thru: Friday November 4th

Location:The Exhibition Hall at the Alliant Energy Center, Madison, WI

AMA-Madison welcomes Dan Paulson, CEO of InVision Business Development, international speaker, strategist, executive coach and author.

How do you stand out in a highly competitive market?  What does it take for you to "be the one" when customers make the buying decision?  Even more important, how do you get that customer to make that choice based on something other than price?  Business leaders often struggle to answer these questions.

Join us for the November AMA Lunch Seminar as we learn how to stand out from our competitors while creating a high performance business with happy employees and happy customers:

• Stories of businesses that have mastered the tools necessary to create incredible growth in one of the worst economies
• Simple things you can do to reach the right audience
• How you can create a corporate culture that builds loyalty and increases referrals

About Dan Paulson

Dan's drive and passion is in assisting businesses to grow by developing their unrealized potential. Since 1990, he has used his experience in operations, leadership development and strategy to produce to help companies grow and prosper. Dan is recognized for his ability to build teams, develop leaders, and create top sellers in the areas of retail, service, finance and real estate.

Dan's career began while working his way through college at the University of Wisconsin–Platteville. He worked full time at a local manufacturing facility while earning his degree in business administration. After graduation, he honed his skills working with businesses such as Menards which provided him with experience in sales, leadership development, and marketing. In 2001, Dan joined Lands' End, continuing his work in the areas of leadership and team development. His success led him to start InVision in 2005 as a way to help businesses achieve greater bottom line growth through better strategy and work practices.

Besides InVision, Dan also enjoys being a strong community partner. He is actively involved as a board member for the University of Wisconsin–Platteville and With Wings and a Halo. In addition, he is involved with several local chambers and Downtown Madison, Inc. Dan also believes in contributing to the growth of several charitable foundations including Muscular Dystrophy Association, Big Brothers Big Sisters, Make-A-Wish® Foundation and the Red Cross.