Resume of Eric Hanson

Eric Hanson

SUMMARY of QUALIFICATIONS:
• Marketing professional with 10+ years experience in project management, direct marketing, online and offline marketing and subscription marketing industry.
• Responsible and detailed self-starter with strong interpersonal communication, problem solving, writing, organizational and multi-tasking skills.
• Proficient in Microsoft Office Suite; including Excel, Word, Power Point, Access, proprietary email marketing and literature fulfillment systems.

EXPERIENCE:
Thermo Fisher Scientific-– Madison, WI November 2003 – Present
Scientific Instrument Division
North American Direct Marketing Specialist
• Work across 5 product lines with 15+ marketing communication specialists to consult on, develop, manage, execute and analyze North American marketing campaigns.
• Develop, manage production and execution and analyze results of promotional plans for 6+ seminar series and 16+ trade shows per year.
• Direct design and production vendors on promotional material creation and distribution to ensure projects stay on schedule.
• Ensure proper allocation of project budgets and resources to reach campaign goals.
• Act as liaison with product marketing teams, sales management, vendors and other stakeholders to create lead generating campaigns, set goals and maximize return on investment.
• Copy-write promotional materials translating technical features into compelling business values and ensure consistency with brand messaging.
• Developed company direct marketing process and project scope form to maximize efficiency of direct marketing projects from conception to delivery. Monitor continuously for improvements due to changing environments.

Clapper Communications – Des Plaines, IL July 2001 – October 2003
Circulation Analyst
• Developed, managed production, and analyzed results of new business and renewal campaigns and provided recommendations for future promotions always striving for improved results.
• Designated liaison with outsourced fulfillment company who organized all facets of subscription fulfillment, collections and renewals for four magazine titles.
• Interacted with editorial departments to cultivate cohesive goals and images of magazines through promotions and directed art department on promotional material designs and layouts.
• Responsible for all renewal campaign scheduling, inventory and expense tracking.
• Maintained relationships with printers and lettershops to manage campaign specifics and meet targeted mail dates.
• Built procedures to maximize the efficiency of the circulation department’s tasks and optimize our customers’ experience.
• Strengthened working relationships with out of state fulfillment company and printer through periodic visits.

yesmail.com – Chicago, IL February 1998 – May 2001
Campaign/Account Manager
• Worked with sales department and clients to develop and manage e-mail marketing campaigns.
• Maintained relationships and daily correspondence with key clients, accompanied salesperson on external meetings and assisted with presentations.
• Developed campaign strategies, determined targetable audiences, built customer relationship and retention programs (CRM) to meet approved advertising budgets.
• Measured, analyzed and summarized the effectiveness of the campaign through detailed reports and/or client visits.
• Designed and facilitated training materials and programs for incoming account managers.

AWARDS:
• 2009 (3) Best in Class ACE (Achieving Communication Excellence) Awards
• 2007 Values Award (Intensity & Innovation) for cross divisional management of PITTCON Promotional effort
• 2006 Outstanding Contributor in Recognition of Continuous Efforts to Enhance the Performance of the North American Molecular Operations
• 2005 Award for Outstanding Contributions to North American Direct Marketing
• 1999 Outstanding Campaign Management Support

EDUCATION:
Role of the Leader Training
AchieveGlobal Leadership Development Program May 2010

Direct Marketing Association
Copywriting Tools & Techniques Online Course  June 2008

Rockhurst University Continuing Education
Creative Marketing Conference  June 2006

Direct Marketing Association
Advanced Business-to-Business Marketing Seminar  February 2006

Practical Process Improvement
Training in the Role of a Facilitator  May 2004

Marquette University – Milwaukee, WI  May 1997
Bachelor of Science: Business Administration – Marketing and Human Resources

ACTIVITIES:
St. James Church Assisting Minister
St. James Golf League Participant
AIESEC – International Business and Marketing Organization – Marquette Chapter Alumni

Posted: July, 2010