Mary Schuble MarySchuble@gmail.com
Professional Experience Marketing Coordinator – June 2009 – Present Responsibilities include: oversee production and inventory of marketing materials, gather quotes, proofs, and copy. Coordinate work with freelance writers, graphic and web designers. Coordinate staff and participate in completion of marketing projects through oral and written communication, outbound calls, and mailings. Communications with patients and physicians, benchmarking; maintain marketing database; and assist in trade show coordination and public relations activities. Coordinate and assist in website activities, coordinate the completion of follow up calls and serve as a marketing resource to employees Marketing and Communications Manager – February 2007 - May 2009 Responsibilities for start-up enterprise entailed developing, implementing and managing a unique business identity: logos, websites, and marketing collateral - i.e. audio CDs, tri-fold pamphlets, print advertising, direct mail literature, presentation packets, trade show materials, and PowerPoint presentations. Designed, laid out, edited and published book. Designed, gathered content, edited, and managed distribution for weekly e-newsletter as well as all other print and e-communication materials. Provided management oversight and direction to the organizations marketing communication efforts and managed the development and execution of all marketing strategies to promote products or services directly to prospective clients. Analyzed and defined prospective markets for penetration and growth then executed innovative, successful marketing campaigns on a wide platform to select audiences offering targeted investment services. Website management duties included design and implementation of websites and plan and establish goals for website marketing campaigns. Ensure all materials (web and print) comply with SEC regulations, determined lead distribution priorities, processed new leads and assigned to appropriate staff members. Maintained and updated customer information in computer database as well as co-developed custom customer relationship management (CRM) program. Internet marketing management duties included internet advertising campaign planning and implementation, developed multiple-market penetration, lead generation and retention campaigns, and technology-based marketing initiatives in web, e-commerce, CRM and data-base marketing. Increase lead generation through web-based advertising, web-related strategies and social media awareness. Additional responsibilities included coordinate, implement and oversee speaking engagements; organizing seminars and special events; identifying, evaluating and managing on-going web alliances and partnerships; pursuing appropriate strategic alliances to support market share and revenue growth; and executing appropriate and profitable market penetration strategies. Advertising Department Assistant – May 2005 - February 2007
Responsible for daily edition and special section layout, sales staff support, drafting copy for special sections and periodicals, trade-shows and special events planning and execution, creating internal advertising collateral, tracking and managing monthly revenue goals, and maintaining a high level of customer service. Instrumental in the development of content for publishing, revenue and goal setting, customer relations, and event execution. Contributing writer for news publications – producing more than 30 printed pieces. Served two years as an active member in the Events and Marketing committee. Received above average reviews each year of employment.
Account Executive/Manager – June 2001 - May 2005 Responsible for managing advertising initiatives and programs for clients as well as investigating and resolving client-related concerns in order to ensure highest level of customer satisfaction. Nominated into the Leadership Development program and for Chairperson of the company Training Team. Chairperson responsibilities included delegating project tasks to team of 6 members, managing team project progress, reporting team success to department head and presenting team initiatives and progress at monthly company rallies. Additionally, served two years as a nominated member of Events and Marketing committee, which was responsible for planning and implementing running events and new product launches. Events related responsibilities included develop annual events marketing campaigns (resulted in a direct reach to target audience, heightened brand awareness and an increase in event participation), and conducted event success and growth surveys. Received outstanding and above average reviews each year of employment. Office Manager – March 1998 - June 2001 Responsible for organizing and coordinating satellite office operations and procedures, ensured organizational effectiveness and efficiency. Transcribed adjuster notes on customer claims. Maintained office supply inventory and equipment repair/maintenance scheduling. Liaise with main office on behalf of the satellite office. PROFESSIONAL AFFILIATIONS American Marketing Association, Madison, WI Responsibilities include streamline and oversee monthly meeting logistics, check in meeting and events attendee, coordinate member identification, manage all meeting space arrangements (to include locating, negotiating rental fees, catering decisions, and set-up), track attendance, report to board meetings, direct and supervise Operations Officers, committee members and volunteers. Habitat for Humanity, Fond du Lac, WI Volunteered as a general laborer in new home construction. Served as a committee member of annual Academy Awards fundraising event - responsible for: print media campaign planning, advertising, creative materials and services trade negotiation. Education Web Design – Madison Area Technical College, Madison, WI – 2007 - 2008 Bachelor of Business Administration, Marketing Major – Marian University, Fond du Lac, WI – 2002 - 2004, GPA 3.7 Gannett – Diversity Management, Managing at Gannett, Value Selling I & II – 2001 - 2006 Associates of Arts and Science – UW-Fox Valley, Menasha, WI – 1998 – 2001 Proficiencies Hypertext Markup Language (HTML) & Cascading Style Sheets (CSS) to WC3 standards Search Engine Optimization(SEO) & Search Engine Marketing (SEM) Microsoft Tools: Word, Excel, Outlook, Power Point, Publisher, FrontPage, Expressions Web Adobe Tools: Illustrator, InDesign, Photoshop, Image Ready, Acrobat Professional, Dreamweaver Social networking mediums on LinkedIn, Facebook and MySpace.
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