May 2011
| I'm on Facebook. Now what?
AMA-Madison welcomeed Ann Dalee and Peter Raisch of Kennedy Communication, a Madison based Integrated Marketing Agency. Ann and and Peter talked through the evolution of social media and its different ROIs for businesses and organizations: - Aligning audience with strategy
- Lead generation
- Facebook ads
Ann and Peter provided a wealth of information, both during our discussion and very engaged Q&A session, as well as these links and suggestions: - Their presentation: "I'm on Facebook. Now what?" - http://slidesha.re/l8OYrj
- eMarketer: http://www.emarketer.com
- Facebook Best Practices Guide: http://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdf
- And they suggest "Liking" the follow pages to learn more about Marketing on Facebook:
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March 2011
Special Seminar: Doing More (Marketing) With Less | Doing More (Marketing) With Less
A full day of seminars featuring Dana VanDen Heuvel, Kevin Miklitz, Stephen Woessner, Bruce Dierbeck, Ann Munkwitz, and Valette Piper-Blesdoe The American Marketing Association's Madison Chapter invited members, guests, and others in the Madison community to this special full day seminar. "Doing More (Marketing) With Less is six speakers, six sessions, and 100% immediately useful tactics." Seminar take-aways included: - Search Engine Optimization: free tools for keyword selection
- E-Mail Marketing: maximize your e-mail campaign's ROI
- Social Media: tactics to boost website traffic and sales conversions
- Market Research: online tools for (almost) nothing
- Mobile Marketing: 4 immediate tactics to get mobile on any budget
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| January 2011 | Mobile Marketing: How it fits, Where it fits, When it fits
Featuring Sara Santiago, mobile channel expert and president of Roll Mobile An engaging presentation and discussion about mobile marketing, how to integrate it into your overall strategy, and how to help your group become better marketing professionals, designers and developers in the mobile space. What you’ll learn: - How the mobile marketing channel fits into the overall marketing mix, leveraging mobile to breathe new life into underperforming tactics.
- Why you might be selling yourself short in your social media efforts if you don’t consider the mobile component.
- How important User Experience has become for the mobile user.
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| March 2010 (Social Media Workshop) | Social Media: develop an integrated plan
Contact Jason Weaver, CEO of Shoutlet, Inc. Advanced social media best practice to generate ROI
Contact Dana Vanden Heuvel, President of The Marketing Savant Group What's your HR policy for social media
Contact Michael Phelps, VP of Research, Phelps Research Services Using social media for Public Relations
Contact Melissa Anderson, Director of PR for UW School of Business at mkanderson@bus.wisc.edu Soical media for B2B marekting
Contact Dana Vanden Heuvel, President of The Marketing Savant Group Applied social media for business - networking on LinkedIn
Contact Wendy Soucie, Principal of Wendy Soucie Consulting Case Study: The story of American Family Insurance's social media strategy
Contact Troy Janish, Digital Marketing Manager of American Family Insurance
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| January 2010 | More Than Social: Choosing the Right Mix of Interactive Media
Contact Valette Piper-Bledsoe at Stephan & Brady |  |
| March 2009 | Timpano presentation "Building Brands by Building Bridges"
Contact Melanie Schmidt at Timpano Group |  |
| January 2009 | Kay Plantes presentation
"If you can't be your industry's Wal-Mart, avoid becoming Sears."
Contact kay at Plantes Company. |  |
| November 2008 | Net Concepts presentation "Social Media for SEO"
Contact Jeff Muendel at Net Concepts |  |
| October 2008 | Culvers presentation "Get Culverized"
Contact James Blystone at Culvers |  |
| September 2008 | Hewlit Packard presentation, "One on One Marketing"
Contact Matt Bruns, Marketing Manager at HP |  |
