Member Benefits

How do I Join the American Marketing Association
Madison Chapter?

What types of memberships are available?
The AMA offers two different memberships: individual and group.

Individual Membership
For single individuals, or organizations looking to enroll 1-3 employees as members, the Individual membership applies. An individual membership consists of membership to both the national chapter as well as a local chapter of your choosing. Both memberships are required. Dues are paid to the AMA national headquarters on an annual basis.

2009-2010 Annual Individual Membership Dues

National

$225.00

Local Madison Chapter

$ 50.00

TOTAL

$275.00

Group Membership
For organizations with 4 or more employees (defined as people who receive a paycheck from the same employer, regardless of their physical location) who are or are interested in becoming members of the AMA, Group Membership provides a discounted rate structure. One, single dues rate applies, which covers both the national and local chapter membership.

2009-2010 Annual Group Membership Dues

Group Size

4-9 Members

10+ Members

Dues Per Member

$208

$184


Each company should assign one main contact who manages the relationship between their organization and the AMA, completes the group application and submits the annual membership dues.

If an organization already has 1-3 members currently paying the Individual Membership Dues, it may add members to take advantage of the member discount. All members of the group must have the same membership expiration date. Therefore, existing memberships are changed to correspond to the new group expiration date, and their membership dues are pro-rated accordingly.

Please note that all memberships – whether individual or group – are on behalf of the individual. Memberships may not be transferred to other individuals from the same organization for the purpose of events, etc. If an employee leaves an organization, that company may terminate their membership, and submit a new application on behalf of another employee.

Why Join the American Marketing Association Madison Chapter?

Local Benefits:

 Networking

  • Opportunity to meet other marketers from the area, share ideas, gain resources and advance your career

Professional Development

  • Gain practical and applicable knowledge at monthly meetings and annual workshops

Career Moves

  • Post and view resumes on the Madison AMA website
  • For job seekers, meet hiring managers and recruiters, find mentoring opportunities, and add your Madison AMA involvement to your resume, LinkedIn profile, etc.
  • For recruiters, a pool of highly qualified marketing professionals with various areas of expertise and levels of experience

Discounts

  • On all local chapter events

National Benefits:

 Networking

  • Opportunity to network with 38,000+ professional members via local chapter events, online special interest groups and national conferences
  • Members-only access to the national membership directory

Professional Development

  • Opportunity to become a Professional Certified Marketer™ through the AMA’s exclusive program
  • Further develop marketing skills through one-day briefings, hands-on workshops, in-depth training programs and extensive webcasts

Career Moves

  • Access to the AMA’s comprehensive online Career Management Center, including the job board, Ask the Expert and Sima Dahl’s monthly career column
    Discounts
  • Exclusive members-only special offers and discounts through the AMA Member Perks Program

Resources

  • Exclusive access to all of the tools found on AMA’s website, MarketingPower.com, including a comprehensive resource library of case studies, white papers, web casts, industry research and statistics and more, a complete service directory, special interest groups, and the AMA Bookstore
  • Members-only invitation to hundreds of free webinars and web casts
  • Members-only invitation to national conferences, seminars and boot camps
  • Free subscription to Marketing News, the official bi-weekly publication of the AMA
  • Free subscriptions to AMA newsletters, including Marketing Matters, Marketing Thought Leaders and Marketing Researchers
  • Exclusive access to the AMA blog
  • Members-only invitation to join the AMA LinkedIn discussion group

Benefits for Entry Level Marketers, Mid Level Marketers and Executives

For Entry Level Marketers:

AMA-Madison offers career-oriented students and entry-level marketers the opportunity to learn “real-world” marketing concepts alongside top area talent. Regional and nationally renowned speakers teach cutting-edge marketing techniques in areas such as branding, marketing mix, advertising and promotions, Internet marketing, marketing research, and direct marketing. You'll rub shoulders with some of the most influential business-people in south-central Wisconsin. So, learn from the best and get connected early on in your career by joining AMA-Madison!

For Mid Level Marketers:

Membership with the American Marketing Association – Madison Chapter benefits the mid-level marketer in several ways:

  • Networking amongst peers and amongst potential clients or employers.
  • Access to marketing national marketing trends and market research.
  • Nationwide e-conferences on pertinent marketing subjects.
  • Speakers at local meetings bring insight to relevant Madison marketing issues.
  • A daily email summarizing the day's marketing headline around the country.
  • A cutting-edge website that includes presentation templates, free demographic service and a one-stop shop for marketing literature.
  • Marketing Boot Camp, an annual one-day seminar focused on topical marketing topics.

For Executives:

  • Positioning
    AMA membership positions your firm as a leader in your field of practice. Membership in The International Association for Marketing Professionals distinguishes a firm from its competitors.
  • Competitive Intelligence
    Participation in the international organization gives a firm incite into the best practices of firms worldwide.
  • Corporate Stewardship
    Membership gives firms a way to give back to their profession. This may be done by financial gifts or participation in leadership locally and internationally.
  • Awareness
    Participation in local and international events keeps firm members in touch with the pulse of the industry.
  • Recruiting
    Local meeting are a great place to meet talented prospects for employment. Casual interaction at meetings provides you the opportunity to get to know them before discussing any career opportunities.