Links

We’ve compiled a list of links, articles, and books that we hope you’ll find useful and informative. If you’d like to submit a resource please contact us at resources@amamadison.org

It's a given you should start your marketing search at www.marketingpower.com. You can find almost anything you need to solve your problems, solve your client's problems and take on the world!

Here are some of our favorite online resources:

• AMA's www.marketingpower.com
• The AMA Marketing Services Directory
• http://www.emarketer.com/
• http://www.about.com/
• http://www.marketingprofs.com/
• http://www.thewisemarketer.com/

Demographics Resources

• http://%20www.city-data.com/Information on demographics of a city or DMA area; great for when researching a particular city.
• http://www.epodunk.com/Information on demographics of a city or DMA area; great for when researching a particular city.
• www.bls.gov/home.htmGeneral overview research about industries, populations and the economy

Additional Resources

• http://www.vidmon.com/Purchase reports and samples of competitor’s creative of various media (TV, radio, print, etc.).
• www.adrants.comThe latest in advertising tips, gossip and news!
• www.womma.orgWord of Mouth Marketing Association website.
• http://www.causecommunications.orgCause Communications: this is a 501(c)(3) nonprofit organization that specializes in nonprofit marketing/advertising, with great resources free to nonprofits: a communications toolkit, and a newer book titled “Why bad presentations happen to good causes.”
• www.smps.org Society for Marketing Professional Services
• http://www.gitomer.com/Tips and suggestions on better selling.
• www.malwarwick.comResource on Cause Marketing.
• www.grizzard.comDirect marketing assistance.
• www.321webmaster.comGreat web help.

Books

Book	Author
Brand Asset Management	Scott M. Davis
Good to Great	Jim Collins
The Tipping Point	Malcolm Gladwell
Getting to Yes	Roger Fisher, William Ury, Bruce Patton
Hope is Not a Strategy	Rick Page
Crucial Conversations	Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephan Covey
Death by Meetings	Patrick Lencioni
The Anatomy of Buzz	Emanual Rosin
Selling the Invisible	Harry Beckwith
Emotional Branding	Marc Gobe, Sergio Zyman
A New Brand World	Scott Bedbury, Stephen Fenichell
The Purple Cow	Seth Godin
The CRM Handbook	Jill Dyche
CRM Unplugged	Doug Turk, Philip Bligh
United we Brand	Mike Moser
The Brand Gap	Marty Neumeier
Designing Brand Identity	Alina Wheeler
Before the Brand	Alycia Perry, David Wisnom III
Marketing Outrageously	Jon Spoelstra
The Balanced Scorecard	Robert S Kaplan, David P Norton
Strategy Maps	Robert S Kaplan, David P Norton
Built to Last	Jim Collins, Jerry I Porras
Crossing the Chasm	Geoffrey A Moore
One Phone Call Away	Jeffrey W Meshel, Douglas Garr
The 5th Discipline	Peter M Senge
Excaping the Black Hole	Robert J Schmonsees
Where the Suckers Moon	Randall Rothenberg
Driving Your Company's Value	Michael J Mard, Robert R Dunne, Edi Osborne, James S Rigby
Blue Ocean Strategy	W Chan Kim, Renee Mauborgne
The Ten Faces of Innovation	Thomas Kelley, Jonathan Littman
The Wisdom of Crowds	James Surowiecki
On Target	Laura Rowley
Beyond the Brand	John Ninsor
The Art of Possiblity	Rosamund Stone Zander, Benjamin Zander
The First 90 Days: Critical Success Strategies for New Leaders at All Levels	Michael Watkins
The Goal: A Process of Ongoing Improvement	Eliyahu M. Goldratt & Jeff Cox
The Art of Innovation: Lessions in Creativity from IDEO, America's Leading Design Firm	Tom Kelley, et al.
Leading Change	John P. Kotter
Managing Transitions: Making the Most of Change	William Bridges
Reframing Organizations: Artistry, Choice, and Leadership	Lee G. Bolman & Terrence E. Deal
The Heart of Change: Real-Life Stories of How People Change Their Organizations
Ten Rules for Strategic Innovators: From Idea to Execution	Vijay Govindarajan & Chris Trimble
Harvard Business Review on Innovation	Clayton M Christensen, et al.
The Power of Appreciative Inquiry: A Practical Guide to Positive Change	Diana Whitney, et al.
Control Your Own Destiny or Someone Else Will	Noel Tichy
Execution: The Discipline of Getting Things Done	Larry Bossidy, Ram Charan, Charles Burck
Bill Bernbach Said	Bill Bernbach
Six Sigma for Marketing Processes: An Overview for Marketing Executives&	Lynne Hambleton

www.MarketingPower.com – This AMA-run resource provides articles, case studies, best practices, and practical advice from members on topics ranging from branding to marketing law.

www.MarketingProfs.com – Love this site! In addition to the weekly newsletter packed with relevant and interesting bite-sized articles they offer daily blogs by some of the best minds in marketing.

www.McKinseyQuarterly.com – This site offers a more in-depth look at management issues across different industries. And while it says quarterly, you can sign up for weekly articles.

www.Colloquy.com – These folks focus on the art and science of building customer value. Obviously the articles are pretty specifically geared, but they’re well written and, come on& who doesn’t more loyal customers?

www.apexperformancesystems.com – Chris Lytle is one fine sales person, trainer and author and he shares some of his secrets on selling effectiveness in brief weekly e-mails you can sign up for at his site.

www.pbpexecutivesummaries.com/ - Marketing Update through PBP Executive Summaries is a great weekly resource sharing quick ideas, stories of success (and failure), and some pretty simple “a-ha’s!”