The marketing world is moving rapidly toward digital center faster than most marketers' ability to learn, adapt and apply the latest techniques. Conventional marketers and agencies trapped in conventional marketing models are no longer producing the same results that they were even a few years ago. Forward-thinking marketers have begun to shift their thinking from the traditional environment to the digital-centered multichannel environment.

In Intro to Digital-Centered Marketing, we explore the changing landscape of marketing that's no longer about exposure but rather engagement in digital relationships through digital media founded on the intelligent use of digital data and CRM.

Digital-centered marketing is about three key things: data, content and relationships.

1. Developing real human relationships in digital form
2. Create a rich data-driven digital digital-centered analytical marketing environment
3. Digital centered content that follows a 10-to-1 model where every piece of content serves not just one channels but up to 10, thereby increasing relevance and ROI.

Dana VanDen Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group. An award-winning marketing blogger, Dana is also theauthor of the American Marketing Association's "Marketech Guide to MarketingTechnology," their "Guide to Social Network Marketing," and the creator ofAMA's TechnoMarketing training series, Advanced Social Media training series and B2B Social Media training series.

Dana is also an adjunct professor at St. Norbert College in Wisconsin and teaches a course on social media and thought leadership marketing. He is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events. Dana consults with dozens of clients each year on social media and marketing strategy.

The explosion in computing power and consumer connectivity have given market researchers powerful new tools for understanding consumer behavior – some of which you can apply on your own. Kevin Micklitz applies these innovations in his work on a daily basis. Kevin will discuss techniques that were impossible just a few years ago – and how these leading-edge methodologies provide better, faster and more cost-effective insights. Come and hear about new market research techniques already in use and about what's coming in the future.

• Shifts in quantitative data collection methods - discrete choice
• Shifts in quantitative data collection methods - adaptive design
• The explosion in technology-enabled qualitative techniques
• What the future of market research may look like

As Director of Business Development for Chamberlain Research Consultants, Kevin works with companies and organizations throughout the world, helping them to assess their strategic needs and to design research that will give them the information they need to make profitable decisions. He serves as account executive for 8 of the top 10 accounts Chamberlain services.

Having come through the operations side of the business, Kevin has front-line experience in nearly everything Chamberlain does. This makes him well-suited to work with clients at any level, from novices to seasoned statisticians. Kevin also enjoys public speaking and has presented marketing research strategies at multiple national conferences. He has also been a guest speaker at colleges across the US. Prior to joining Chamberlain in 1997, Kevin studied marketing at Copper Mountain College in Joshua Tree, CA and was a sergeant in the Marine Corps.

Optimizing your website's content improves your rankings on keyword search results, like Google. You don't need to know technical skills like web programming to be successful at search engine optimization (SEO). This session will:

• Review basic SEO terms and search trends every business owner or marketing manager should know
• Learn how to use several free SEO tools when selecting keywords that are proven performers
• Learn how to implement a practical and tactical process for optimizing Website content

Stephen Woessner is an online marketing expert, business owner, bestselling author, and frequent speaker. He has 18 years of experience (13 years in the private-sector) in marketing, Web development, strategic planning, and research. Woessner delivers presentations and training regarding Web 2.0 topics such as search engine optimization, social networking, and e-mail marketing. His sessions incorporate practical and tactical steps that business owners and managers can implement to increase search engine rankings, Website traffic, expand their market, and increase sales…without needing technical skills.

Woessner also serves as the business education coordinator at the University of Wisconsin-La Crosse Small Business Development Center. He manages all non-credit business education programs offered on campus and is one of the center's business counselors. Woessner has owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day.

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The move to mobile is already here. Good news for businesses – but frightening for those on a tight budget and unaware of where to even begin. We will explore four immediate tactics that will get you mobile with nearly any budget.

• Mobilize your blog
• Do-it-yourself SMS
• Social media's built-in mobile components
• QR codes: building upon your current marketing techniques

Bruce is the Director of Client Services with Roll Mobile, a mobile marketing agency headquartered in Milwaukee that designs, strategizes, and builds mobile websites, apps, and SMS campaigns. With ten years of customer and client-service experience, Bruce has managed everything from local to worldwide brands. He blends his knowledge of mobile marketing with experience in social media strategy to assist Roll's clients in both channels. Bruce is also a lover of good music, bad puns, and ugly sweater vests.

Anne is a project manager and social media strategist with Roll. She has been blogging personally and professionally for the past six years and works with clients to implement strategic and tactical plans to manage their online presence. Anne is a fitness and Twitter addict, and has been known to indulge in both at the same time.

With the right tool, sending a mass e-mail communication is easy. But are you maximizing your e-blasts? Go beyond the basics and learn how (and why) to manage your list, how to use e-mails to match messages and audience, and why the most important part of e-mail management happens after you hit "send." You'll also walk away with 10 "must do's" for e-mail success.

Valette Piper-Bledsoe is the Interactive Media Account Director for Stephan & Brady, where she provides strategic interactive and social media solutions for a wide range of B2B and B2C clients. She has more than 20 years marketing communications experience and has worked for advertising agencies, corporations and nonprofits. She developed her first website in 1994 and in 1996 designed and implemented a cutting-edge interactive media project that educated, empowered and networked more than 15,000 financial services professionals.

Since then she's specialized in finding the right mix of tactics — whether traditional or interactive — to achieve marketing goals and turning the cutting edge into working tools. A self-professed geek, she's never far from her iPhone and iPad, still fondly remembers her first computer (an Apple Macintosh 128), and has never met a social media tool she didn't like.

In this sessions, you will learn how to create conversations, build strong relationships with customers and prospects, and ultimately increase online sales through social networks.

• Learn how to use social networking sites like Facebook, Twitter, and LinkedIn to increase Website traffic by 20 percent or more
• Learn how to increase online sales conversion rate by as much as 700 percent
• Learn how to develop relationships, build community, and establish trust

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Woessner has been quoted in Inc. Magazine, E-commerce Times, B-to-B Online Magazine, The Milwaukee Journal-Sentinel, Wisconsin Public Radio, and other media for his keen insights regarding search engine optimization and other online marketing trends. He teaches classes at the University of Wisconsin-La Crosse, UW-Madison, UW-Green Bay, UW-Superior, UW-Parkside, UW-Stevens Point, and Kent State University-Stark.

Woessner is a bestselling author. His first book is entitled The Small Business Owner's Handbook to Search Engine Optimization. The book has been ranked as high as the #3 bestselling book on Amazon.com United States, #1 on Amazon.com United Kingdom, and #16 on Amazon.com France for its category. His second book is entitled Increase Online Sales through Viral Social Networking, which will be released on March 31. Both were published by Atlantic Publishing and are available at Amazon.com, Barnes & Noble, Borders, and other retailers.

Woessner earned his MBA and Bachelor of Science in marketing from UW-La Crosse. Woessner is also a graduate of Black Hills State University and the Community College of the Air Force. He lives in La Crosse, Wisconsin with his wife and daughter.