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AMA Madison February 9, 2010 Program—
InBusiness Online - Case Study of a digital transformation
Businesses across all industries are transitioning into the digital space. Publishing especially has made significant changes over the last few years to meld their traditional business models with this 21st century platform. On Tuesday, February 9th, please join AMA members and guests as we learn about one local company’s journey into the digital space. Jody Glynn Patrick, Publisher, In Business Magazine, presents their real-life case study of taking InBusiness online. Learn from this Madison icon the challenges and successes they experienced and take away key findings that could be applied to your business.
Speaker:
Jody Glynn Patrick – Publisher, In Business magazine
Jody has been publisher of In Business magazine over 12 years, and was the 2007 national honoree in Washington, DC as "Journalist of the Year," chosen by the U.S. Small Business Administration. She has been a reporter, editor and publisher for more than 20 years, and has won both national and state awards for her journalism. Under her leadership, the magazine received the prestigious "Psychologically Healthy Workplace" award from the Wisconsin Psychological Association for "balancing workplace mentorship with ethical business practices that transcend strategic planning sessions to positively impact clients as well as employees."
Space is limited, so sign up today.
Where:
Exhibition Hall at the Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
directions
When:
Tuesday, February 9th, 2010
Registration, Networking, 11:30
Program Noon to 1:00 pm
Registration Cost (includes lunch):
$20 members
$40 non-members
$10 students
Pay by credit card via PayPal or by cash or check (payable to AMA Madison) at the door.
Reserve your seat now!
Registration deadline is Friday, February 5th.
Please note: Cancellations after Friday, February 5th will be billed. No-shows day of the event will be billed .
Save the date!
AMA Madison Social Media Seminar
Tuesday March 9, 2010
Attendees will learn about the value of social media and walk away with tools to implement in their work setting and confidence to proceed. Social media is a broad topic, but AMA’s seminar will distill the information to issues relevant in your day-to-day operations. Practical skills will enable you to take immediate action in your company.
Who should attend:
Marketers, at any level, and business owners who want to enhance their company’s use of social media.
Session:
How to develop an integrated social media plan.
Social media policy as part of employee policy guidelines
Using LinkedIn for Networking
Social media for B2B organizations
Tuesday March 9, 2010
7:30 am to 8:00 am – registration and breakfast
8:00 am to 12 noon - sessions and networking
12:00 noon to 12:45 pm – networking lunch
12:45 pm to 2:30 pm – additional sessions
Cost:
Students: $50
AMA members: $70
Nonprofits: $85
Non AMA members: $115
Program:
7:30 am to 8:00 am
Registration and Breakfast
8:00 am to 8:15 am
Introductions
8:15 am to 9:00 am
Jason Weaver, CEO, Sway, Inc
Overview on what is social media and how to develop an integrated social
media plan.
9:00 am to 9:45am
Dana VanDen Heuvel, President, The Marketing Savant Grou
Advanced social media best practices to ensure a reasonable rate of return
on your social media investment, Including perspectives on social media
metrics dashboard.
9:45 am to 10:00 am
Break
10:00 am to 10:45 am
Michael Phelps,
Vice President of Research and LinkedIn Trainer, Phelps Research Solutions
Social media policy as part of employee policy guidelines
Melissa Anderson, Director of PR, UW School of Business
Using social media for Public Relations
10:45 am to 11:00 am
Break
11:00 am to 11:45 am
Dana VanDen Heuvel, President, The Marketing Savant Group
Social media for B2B marketing
Wendy Soucie, Principal, Wendy Soucie Consulting
Networking on LinkedIn
(NCP model: networking, contribution, participation)
11:45 am to 12:30 pm
Networking lunch
12:30 pm to 1:15 pm
Troy Janisch, Digital Marketing Manager, American Family Insurance
Case study: The story of American Family's social media strategy
1:15 pm to 2:00 pm
Social Media Panel:
What to do after you have signed up and created a page!
Twitter, Facebook and LinkedIn |
