Jason Weaver, CEO, Sway, Inc
Overview on what is social media and how to develop an integrated social
media plan.
9:00 am to 9:45am
Dana VanDen Heuvel, President, The Marketing Savant Grou
Advanced social media best practices to ensure a reasonable rate of return
on your social media investment, Including perspectives on social media
metrics dashboard.
9:45 am to 10:00 am
Break
10:00 am to 10:45 am
Michael Phelps,
Vice President of Research and LinkedIn Trainer, Phelps Research Solutions
Social media policy as part of employee policy guidelines
Melissa Anderson, Director of PR, UW School of Business
Using social media for Public Relations
10:45 am to 11:00 am
Break
11:00 am to 11:45 am
Dana VanDen Heuvel, President, The Marketing Savant Group
Social media for B2B marketing
Wendy Soucie, Principal, Wendy Soucie Consulting
Networking on LinkedIn
(NCP model: networking, contribution, participation)
11:45 am to 12:30 pm
Networking lunch
12:30 pm to 1:15 pm
Troy Janisch, Digital Marketing Manager, American Family Insurance
Case study: The story of American Family's social media strategy
1:15 pm to 2:00 pm
Social Media Panel:
What to do after you have signed up and created a page!
Twitter, Facebook and LinkedIn
Sponsors: