AMA Madison Social Media Seminar
Tuesday March 9, 2010

Attendees will learn about the value of social media and walk away with tools to implement in their work setting and confidence to proceed. Social media is a broad topic, but AMA’s seminar will distill the information to issues relevant in your day-to-day operations. Practical skills will enable you to take immediate action in your company.

Who should attend:
Marketers, at any level, and business owners who want to enhance their company’s use of social media.

Session:
How to develop an integrated social media plan.
Social media policy as part of employee policy guidelines
Using LinkedIn for Networking
Social media for B2B organizations

Date:
Tuesday March 9, 2010
7:30 am to 8:00 am – registration and breakfast
8:00 am to 12 noon - sessions and networking
12:00 noon to 12:45 pm – networking lunch
12:45 pm to 2:00 pm – additional sessions

Where:
Exhibition Hall at the Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713
directions

Cost:
Students: $50
AMA members: $70
Nonprofits: $85
Non AMA members: $115
Advance payment and registration required.

Reserve your seat now!
Registration deadline is Thursday, March 4th.
Pay by credit card via PayPal or by cash or check (payable to AMA Madison) at the door.
Please note: Cancellations after Thursday, March 4th will be billed. No-shows day of the event will be billed.

Click Here to Download Social Media Event Flyer PDF

Program:
7:30 am to 8:00 am
Registration and Breakfast

8:00 am to 8:15 am
Introductions

8:15 am to 9:00 am
Jason Weaver, CEO, Sway, Inc
Overview on what is social media and how to develop an integrated social
media plan.

9:00 am to 9:45am
Dana VanDen Heuvel, President, The Marketing Savant Grou
Advanced social media best practices to ensure a reasonable rate of return
on your social media investment, Including perspectives on social media
metrics dashboard.

9:45 am to 10:00 am
Break

10:00 am to 10:45 am
Michael Phelps,
Vice President of Research and LinkedIn Trainer, Phelps Research Solutions
Social media policy as part of employee policy guidelines

Melissa Anderson, Director of PR, UW School of Business
Using social media for Public Relations

10:45 am to 11:00 am
Break

11:00 am to 11:45 am
Dana VanDen Heuvel, President, The Marketing Savant Group
Social media for B2B marketing

Wendy Soucie, Principal, Wendy Soucie Consulting
Networking on LinkedIn
(NCP model: networking, contribution, participation)

11:45 am to 12:30 pm
Networking lunch

12:30 pm to 1:15 pm
Troy Janisch, Digital Marketing Manager, American Family Insurance
Case study: The story of American Family's social media strategy

1:15 pm to 2:00 pm
Social Media Panel:
What to do after you have signed up and created a page!
Twitter, Facebook and LinkedIn

Sponsors:

Join AMA Madison on:

Thank You Sponsors

Go to Sponsor Page